Skip to main content

About Me

My journey has been shaped by curiosity, consistent effort, and a strong focus on creating real-world impact. Over the years, I’ve authored ten books on marketing, entrepreneurship, and fintech—each aimed at simplifying complex ideas and making practical knowledge more accessible.

My research work has been presented at leading institutions across India, including IIM Indore, IIFT Kolkata, IIT Delhi, IIM Nagpur, IIM Shillong, IIM Kashipur, and XLRI Jamshedpur, among others. I’ve also been fortunate to receive multiple Best Research Paper Awards, which continue to push me to contribute meaningfully to both academia and industry.

I am the Founder & CEO of MarkHub24, where I focus on building marketing solutions, strategies, and platforms that bridge the gap between theory and execution.

Marketing has always been at the core of what I do—especially digital strategy, consumer behavior, branding, and advertising. As a Marketing Consultant, I’ve worked with brands across diverse sectors including fintech, edtech, renewable energy, HR, travel, and even the space industry. In 2022, I also launched House of Marketers, a community initiative designed to help students gain practical marketing exposure, internships, and career opportunities.

Beyond consulting, I’ve been invited as a guest speaker, mentor, and judge at various colleges and institutions across India. I also conduct training sessions for an NGO in Delhi, where I focus on using marketing education as a tool for empowerment.

In October 2024, I was honored with the “Emerging Leader in Marketing Innovation, Research, Strategies, and Education” award at the Brand Icon Year Awards in New Delhi. In December 2024, I received the “Market Researcher and Writer of the Year” award at the Talent Recognition Awards held at Science City, Kolkata.

I actively participate in marketing conferences and seminars, and I share my insights through my podcast (available on Spotify and Amazon Music), along with my blog, social media, and YouTube channel. I’ve also completed certifications from institutions such as the Wharton School (University of Pennsylvania), IIM Ahmedabad, and London Business School—continuously deepening my understanding of consumer psychology and corporate branding.

If you’re interested in the intersection of strategy, creativity, and innovation in marketing, I’m always open to meaningful conversations and collaborations.













Popular posts from this blog

When Squirrels Stole the Show: Analyzing Nestle Kit Kat India's Breakthrough Squirrel TVC Campaign

In 2010, Indian television audiences witnessed something unprecedented – animated squirrels serenading each other to Bollywood music while a young man enjoyed his Kit Kat break. What seemed like a whimsical, almost surreal advertisement turned out to be one of the most memorable and successful campaigns in Kit Kat India's history. Today, let's dive deep into why the Nestle Kit Kat Squirrel TVC became a cultural phenomenon and a marketing masterpiece. The Campaign: A Symphony of Imagination and Strategy The television commercial opens with two young men sitting in a park. One is completely engrossed in his work on a laptop with headphones, while his friend pops open a Kit Kat. The moment he takes a bite of the chocolate, something magical happens – a couple of animated squirrels appear before him. The male squirrel begins wooing the female by singing Bollywood songs and performing raunchy dance moves. The twist comes when the protagonist tries to share this enchanting spectac...
Read more

Marketing 5.0: What It Is and Why It Matters

 The world of marketing has never stood still. From the days of product-centric strategies (Marketing 1.0) to today’s era of digital-first, data-driven campaigns, marketing has continuously evolved alongside technology and society. The latest stage in this journey is Marketing 5.0 —a concept introduced by Philip Kotler, the “father of modern marketing.” But what exactly is Marketing 5.0, and why should businesses pay attention? The Evolution of Marketing To understand Marketing 5.0, let’s quickly revisit the earlier stages: Marketing 1.0 – Product-Centric: Focused on selling the product itself. Marketing 2.0 – Customer-Centric: Companies began to tailor offerings to customer needs. Marketing 3.0 – Human-Centric: Brands started focusing on values, mission, and making a social impact. Marketing 4.0 – Digital-Centric: Technology, social media, and connectivity reshaped how businesses engaged with customers. Marketing 5.0 – Human + Technology: The fusion of advan...
Read more

Piyush Pandey: The Man Who Made India Smile

When I first heard the news of Piyush Pandey’s passing , I felt a strange silence inside me — the kind that comes when you realize an era has truly ended. For me, and for so many marketers, he wasn’t just a creative genius; he was the soul of Indian advertising . Over the years, I’ve studied hundreds of campaigns, from global brands to local startups. But every time I think of what made Indian advertising truly Indian , one name stands out — Piyush Pandey . His work wasn’t about flashy visuals or celebrity endorsements. It was about people, emotions, and everyday life. It was about us . The Storyteller Who Spoke India’s Language Piyush Pandey’s magic lay in his ability to find stories in the simplest corners of life — the chai stall, the crowded bus, the festival laughter, the mother’s scolding. He didn’t just sell products; he celebrated people. Think about Fevicol’s “Bus Ad” — a bunch of villagers crammed together, yet no one falls off. Simple, humorous, unforgettable. That’s In...
Read more