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How to Create Your Own Personal Brand in the Digital Age?

Your personal brand already exists. The only question is— are you shaping it, or is the internet doing it for you? In the digital age, your name is no longer just an identity. It is a search result, a first impression, and often a deciding factor in opportunities—jobs, collaborations, speaking invites, clients, and credibility. Building a personal brand today is not about being famous. It is about being clear, consistent, and trusted . Let’s break down how you can intentionally create your personal brand in a world driven by algorithms, attention, and authenticity. 1. Start With Clarity, Not Content Most people make the mistake of starting with posting. The right place to start is positioning . Ask yourself: What do I want to be known for? Who do I want to help or influence? What problems can I genuinely solve? Your personal brand should sit at the intersection of: Your skills Your experiences Your interests Clarity comes before visibility. Without it, ...

About Me

My journey has been a blend of curiosity, hard work, and real-world impact. Over the years, I’ve authored nine books on topics like marketing, entrepreneurship, and fintech — each driven by my passion to simplify complex ideas and make knowledge more accessible.

My work has taken me to some of the most respected institutions in the country. I’ve presented marketing research at conferences hosted by IIM Indore, IIFT Kolkata, IIT Delhi, IIM Nagpur, IIM Shillong, IIM Kashipur, XLRI Jamshedpur, and several others. I’ve been humbled to receive multiple Best Research Paper Awards, which continue to motivate me to contribute meaningfully to research and education.

I’m also the Founder of UnscriptedVani, a digital news and media platform I started to share unfiltered, thought-provoking content on trends, issues, and innovations shaping our world.

Marketing has always been my passion — especially in the areas of digital strategy, consumer behavior, advertising, and branding. As a Marketing Consultant, I’ve worked with brands across sectors like fintech, edtech, renewable energy, HR, travel, and even the space industry. In 2022, I launched House of Marketers, a community to help students gain real marketing skills, internships, and job opportunities.

I’ve been invited as a guest speaker, session mentor, and marketing competition judge at colleges across India. I also run training sessions for an NGO in Delhi, where I share my knowledge to empower underserved communities.

In October 2024, I was honored to receive the "Emerging Leader in Marketing Innovation, Research, Strategies, and Education" award at the Brand Icon Year of 2024 Awards in New Delhi. Later in December 2024, I received the "Market Researcher and Writer of the Year" award at the Talent Recognition Awards held at Science City Kolkata.

I regularly participate in marketing conferences and seminars across the country and share my learnings through my podcast (available on Spotify and Amazon Music). I’ve also completed certifications from institutions like the Wharton School (University of Pennsylvania), IIM Ahmedabad, London Business School, and others — always striving to learn more, especially in consumer psychology and corporate branding.

You’ll often find me sharing insights on marketing, business, and consumer behavior through my blog, social media, and YouTube channel. If you're someone who loves to explore the intersection of strategy, creativity, and innovation — I’d love to connect.













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