Built by Anurag Lala

Selling has changed. There was a time when selling was largely about finding a prospect, presenting a product, explaining its features and trying to convince the person to buy. The salesperson controlled most of the conversation. The customer was expected to listen, evaluate the pitch and eventually make a decision. Today, that approach feels increasingly outdated. Customers can research alternatives in seconds, compare prices, read reviews, watch demonstrations and ask other people for recommendations before they ever speak to a salesperson. By the time a company approaches them, they may already know more about the category than the salesperson expects. This is where frictionless selling becomes important. The objective is not to push someone harder toward a purchase. It is to make the journey from recognising a problem to considering a solution to taking action feel natural, relevant and easy. Selling is not about reaching everyone One of the first mistakes businesses make whe...

A product can be brilliant and still struggle to make money. It can have a strong team behind it, impressive technology, a beautiful interface and a genuinely useful set of features, yet somehow remain stuck in the cycle of launches, campaigns and short bursts of sales. The problem is often not the product itself. Sometimes, the problem is how the product is being communicated. This is where writing becomes an underrated part of product marketing. We often think of writing as something that comes after the product is built. The product team builds the product, the designers create the interface and then the marketing team is asked to "write the copy." But good product writing is not decoration added at the end. It is part of how the market understands the product in the first place. If people don't understand what your product does, why it matters or why they should trust it, the product has already lost a significant part of the battle. A product does not sell itself...

There was no business plan when MarkHub24 started. There was no office, no funding, no fancy website and no team sitting around a conference table trying to figure out what the next big thing in marketing education should look like. There was just a hostel room, a Google Meet link and four people who wanted to learn marketing differently. That is where my journey with MarkHub24 began. Looking back now, I realise that some of the most meaningful things we build rarely begin with a perfectly calculated plan. They begin with a problem that keeps bothering you. For me, that problem was simple: why does so much of marketing education remain disconnected from how marketing actually works? Before MarkHub24, there was a gap I had always been fascinated by marketing. Not just advertising or social media, but the thinking behind it. Why does one brand become memorable while another disappears? Why do consumers choose one product over another when the functional differences are almost insignifica...

Every successful brand has a story, but very few stories are powerful enough to become lessons for marketers across generations. Watching Made in India: The Titan Story reminded me that the brands we admire today were not built through clever advertising alone. They were built through conviction, strategic patience, relentless execution, and an unwavering focus on creating value for customers. Titan is now one of India's most respected brands, but the film takes us back to a time when the Indian watch market looked completely different. Watches were largely viewed as functional products, dominated by HMT and unorganized manufacturers. Introducing a premium Indian watch brand was not just a business challenge—it was a behavioural challenge. That is what makes Titan's journey so relevant for marketers even today. Here are the biggest marketing lessons I took away from the film. 1. Before Changing the Market, Change the Customer's Mindset The lesson that stayed with me th...

 A few years ago, personalization in marketing meant adding a customer’s first name to an email. Today, that’s no longer enough. Consumers expect brands to understand their preferences, anticipate their needs, and deliver relevant experiences at exactly the right moment. Generic messaging is increasingly ignored, while highly relevant communication captures attention almost instantly. This shift has given rise to one of the most powerful trends in modern marketing: hyperpersonalization . In simple terms, hyperpersonalization is the practice of using customer data, behavioral insights, artificial intelligence, and real-time interactions to create highly individualized experiences. Instead of treating customers as part of a broad segment, brands engage with them as individuals. And honestly, it is changing the way businesses connect with consumers. From Personalization to Hyperpersonalization Traditional personalization is relatively basic. For example: Addressing customer...