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How to Create Your Own Personal Brand in the Digital Age?

Your personal brand already exists. The only question is— are you shaping it, or is the internet doing it for you? In the digital age, your name is no longer just an identity. It is a search result, a first impression, and often a deciding factor in opportunities—jobs, collaborations, speaking invites, clients, and credibility. Building a personal brand today is not about being famous. It is about being clear, consistent, and trusted . Let’s break down how you can intentionally create your personal brand in a world driven by algorithms, attention, and authenticity. 1. Start With Clarity, Not Content Most people make the mistake of starting with posting. The right place to start is positioning . Ask yourself: What do I want to be known for? Who do I want to help or influence? What problems can I genuinely solve? Your personal brand should sit at the intersection of: Your skills Your experiences Your interests Clarity comes before visibility. Without it, ...

Business Analytics: Things You Must Have on Your CV to Stand Out

Business Analytics has moved from being a “good-to-have” skill to a core business function across industries. Companies today are not just looking for people who can work with data—they want professionals who can translate data into business decisions. If you are aspiring to build a career in Business Analytics, your CV plays a critical role in getting shortlisted. Recruiters often spend less than 10 seconds scanning a resume. This makes it essential to present the right information, in the right structure, with business relevance. Here are the key elements every strong Business Analytics CV must include . 1. A Clear Professional Summary Start your CV with a short professional summary of 3–4 lines. This section should immediately answer three questions: Who are you? What analytics skills do you bring? What business problems can you solve? Avoid generic statements like “hardworking and passionate candidate.” Instead, focus on analytics and impact. Example: Business Ana...

How to Read Case Studies in Marketing: A Marketer’s Guide to Learning from Real-World Stories

In marketing, some of the best lessons don’t come from textbooks — they come from real stories . And those stories are captured beautifully in case studies. A good case study is like an X-ray of a brand’s strategy — it shows you what worked, what failed, and why. But here’s the catch: most students and professionals read case studies passively — like a story — instead of analytically , like a marketer. So, how should you read a marketing case study to truly learn from it? Let’s break it down step-by-step. 1. Start with the Context Before you jump into numbers and results, understand the background . Ask yourself: What industry is this brand in? What was happening in the market at that time? Who was their target audience? What problem were they trying to solve? Example: If you’re reading about Amul’s “India Runs on Amul” campaign, understand the social and economic mood of India during that time. The context explains why the campaign existed in the first place. 2...

Piyush Pandey: The Man Who Made India Smile

When I first heard the news of Piyush Pandey’s passing , I felt a strange silence inside me — the kind that comes when you realize an era has truly ended. For me, and for so many marketers, he wasn’t just a creative genius; he was the soul of Indian advertising . Over the years, I’ve studied hundreds of campaigns, from global brands to local startups. But every time I think of what made Indian advertising truly Indian , one name stands out — Piyush Pandey . His work wasn’t about flashy visuals or celebrity endorsements. It was about people, emotions, and everyday life. It was about us . The Storyteller Who Spoke India’s Language Piyush Pandey’s magic lay in his ability to find stories in the simplest corners of life — the chai stall, the crowded bus, the festival laughter, the mother’s scolding. He didn’t just sell products; he celebrated people. Think about Fevicol’s “Bus Ad” — a bunch of villagers crammed together, yet no one falls off. Simple, humorous, unforgettable. That’s In...

Diwali & the Best Marketing Strategies Adopted by Brands — A Marketer’s Perspective

As a marketer, Diwali has always been one of my favorite times of the year — not just for the lights, sweets, and celebration, but for the brilliance brands display in their campaigns. Every year, I watch how companies transform festive emotions into engaging stories, clever discounts, and unforgettable brand moments. Diwali is more than a festival — it’s a marketing goldmine where emotions meet economics, and creativity meets conversion. Here’s my take on some of the best marketing strategies brands adopt during Diwali, and what we, as marketers, can learn from them. 1. Emotional Storytelling that Connects The strongest Diwali campaigns aren’t about products — they’re about people . Brands like Tanishq , Surf Excel , and Coca-Cola have mastered the art of weaving emotions into their ads. One campaign I’ll never forget is Tanishq’s #WhenItRingsTrue — it wasn’t about gold, it was about relationships, trust, and genuine moments of togetherness. Similarly, Surf Excel’s “ Daag Achhe ...

How Notification Marketing is Accelerating Revenue for Companies: A Marketing Perspective

In today’s hyper-connected world, attention is the new currency — and notification marketing has emerged as one of the most powerful ways to capture it. Whether it’s a gentle nudge on your phone, a browser ping, or a personalized in-app alert, brands are using notifications to influence decisions in real-time — and drive measurable revenue growth. What is Notification Marketing? Notification marketing is the practice of using push notifications, in-app messages, and browser alerts to engage users instantly. Unlike traditional channels (email, SMS, social media), notifications deliver contextual, time-sensitive messages directly to a user’s device — creating an immediate call to action. Types of Notifications: Mobile Push Notifications – Sent through mobile apps. Web Push Notifications – Sent via browsers even when users aren’t on the site. In-App Notifications – Triggered when a user is active inside an app. Transactional Notifications – Related to actions l...

The New 4Ps of Modern Marketing: Experience, Exchange, Everyplace, and Evangelism

Marketing has changed more in the last decade than it did in the previous hundred years. Once upon a time, the traditional 4Ps — Product, Price, Place, and Promotion — were the pillars of every marketing plan. But in today’s digital-first world , customers hold the power. They don’t just buy products; they buy experiences, emotions, and trust. This shift has given rise to a modern version of the 4Ps — often called the New 4Ps of Marketing , or the 4Es : Experience, Exchange, Everyplace, and Evangelism . Let’s decode each of these and see how brands today are bringing them to life. 1. Product → Experience In the traditional sense, marketing began with the product — its features, design, and performance. But now, the question isn’t “What are we selling?” but rather “What experience are we offering?” Consumers no longer connect with a product on a functional level alone. They connect emotionally, through stories, aesthetics, and convenience. Take Apple , for instance. The company doesn...

Hyper-Personalization in the Age of AI: Tools You Need to Master

In the world of modern marketing, one-size-fits-all campaigns are officially obsolete. Today’s consumers expect brands to know them —their preferences, habits, and even moods. Welcome to the era of hyper-personalization , where artificial intelligence (AI) doesn’t just automate marketing—it transforms it into a living, breathing conversation with each customer. What is Hyper-Personalization? Traditional personalization might mean addressing someone by their first name in an email. Hyper-personalization , on the other hand, goes far deeper. It’s about leveraging real-time data , AI models , and behavioral insights to tailor every single interaction—content, timing, channel, and offer—to the individual user. Think Netflix recommending a show you’ll love before you even search for it. Or Spotify curating a playlist that fits your Monday morning mood. That’s not luck; it’s AI-powered personalization at work. Why Hyper-Personalization Matters Increased engagement: Personalized ex...