Built by Anurag Lala

In 2010, Indian television audiences witnessed something unprecedented – animated squirrels serenading each other to Bollywood music while a young man enjoyed his Kit Kat break. What seemed like a whimsical, almost surreal advertisement turned out to be one of the most memorable and successful campaigns in Kit Kat India's history. Today, let's dive deep into why the Nestle Kit Kat Squirrel TVC became a cultural phenomenon and a marketing masterpiece. The Campaign: A Symphony of Imagination and Strategy The television commercial opens with two young men sitting in a park. One is completely engrossed in his work on a laptop with headphones, while his friend pops open a Kit Kat. The moment he takes a bite of the chocolate, something magical happens – a couple of animated squirrels appear before him. The male squirrel begins wooing the female by singing Bollywood songs and performing raunchy dance moves. The twist comes when the protagonist tries to share this enchanting spectac...

Real Fruit Power's 2025 Rakhi advertisement tells a heartwarming story that captures the essence of genuine sibling relationships. The narrative likely unfolds through moments that showcase the unspoken understanding, playful banter, and unconditional support that defines real brother-sister bonds. The storyline appears to focus on authentic, everyday moments between siblings – perhaps showing a brother and sister navigating life's small challenges together, sharing Real Fruit Power during candid conversations, or supporting each other through both trivial disagreements and meaningful milestones. Rather than presenting a picture-perfect festival celebration, the campaign seems to honor the beautiful imperfections and genuine care that characterize true sibling relationships. The ad likely weaves Real Fruit Power naturally into these authentic moments – not as the hero of the story, but as a companion to real conversations and genuine connections. This approach allows the bran...

When I first saw Flipkart's "Everything you need for Rakhi, in 10 minutes! ✨" campaign, I knew I was witnessing a pivotal moment in Indian e-commerce. As someone who has studied retail marketing, this campaign represents more than just another festival promotion – it's Flipkart's bold entry into the quick commerce battle, strategically timed around one of India's most emotionally charged festivals. Flipkart's new service offers customers the ability to have a wide range of items, from grocery to smartphones, delivered to them within 10 to 15 minutes, and choosing Rakhi as the launch vehicle for this message was nothing short of marketing brilliance. The Strategic Context: Why Rakhi, Why Now? The Festival Marketing Opportunity Rakhi presents a unique marketing challenge and opportunity. Unlike Diwali, which allows weeks of preparation, Rakhi often catches people off-guard. Brothers realize at the last minute they need gifts, sisters remember they haven...

I still remember the first time I heard it. December 2012, scrolling through television channels, when suddenly this infectious melody stopped me in my tracks. The ad depicts people from the different parts of India humming along to what would become one of the most viral jingles in Indian advertising history. In 2012, Idea Cellular wanted to talk about its pan-India presence, and wanted to come up with a campaign that would capture the fancy of people across geographies. Within days, I witnessed something extraordinary unfold. In less than half a month, the ad has gone totally viral with everyone sharing and 'liking' the jingle and many of them making it their ring tone. This wasn't just advertising anymore – this was a cultural phenomenon happening in real-time. The Creative Genesis: When Bollywood Meets Telecom What immediately caught my attention as a marketing professional was the pedigree behind this seemingly simple jingle. The song is composed by Bollywood music ...

When I first watched Aditya Birla Group's 2023 Teachers' Day film "Window to the World," I was immediately transported back to my own school days. The film begins with a typical classroom roll call scene. While all students promptly respond to their names, one girl, in particular, is distracted by the scene outside the window. This opening resonated with me because it captured something universally relatable – that moment when a student's attention drifts from the lesson to the world beyond the classroom walls. Throughout the film, this girl is shown enthralled by the birds soaring across the sky and the lush greenery, paying little attention to what is being taught in class. The true beauty of the narrative unfolds in the teacher's response. Rather than scolding the distracted student, recognising the young girl's love for the world around her, her teacher decides to nurture her curiosity by encouraging her to think of her school textbooks as 'windo...

When I first encountered Havells' "Hawa Badlegi" campaign back in 2013, I was immediately struck by the clever wordplay. Havells kickstarted the 'Hawa Badlegi' series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the 'hawa badlegi' phrase as a pun that addresses the industry segment Havells is in (fans, besides other white goods) and social consciousness. The phrase "Hawa Badlegi" (the wind will change) worked on multiple levels – literally referring to air circulation from fans, and metaphorically suggesting social change. As a marketing professional, I recognized this as brilliant brand positioning that connected product functionality with societal transformation. The 2022 Revival: Climate Change and BLDC Technology When Havells reintroduced the campaign in 2022 for their BLDC+ fans, I witnessed a masterful evolution in purpose-driven marketing. Conceptualised and created by Mullen Lintas Delhi, the cam...

When I first encountered Domino's "#MaaNahiBhoolti" Mother's Day campaign from 2018, I was struck by its bold narrative choice. The storyline unfolds as follows: The advertisement opens with a son leaving his elderly mother at an old age home because he's unable to care for her. We see the mother adjusting to her new environment, constantly asking the caretaker if her son has called, clearly missing him deeply. Despite her circumstances, she remembers her son's favorite food – Domino's pizza. The emotional core of the story reveals itself when the mother, through small odd jobs at the old age home, earns enough money to order her son's favorite Domino's pizza and have it delivered to his address. When the son receives this unexpected delivery, he recognizes the order as his favorite combination – something only his mother would remember. This gesture brings him back to the old age home to reunite with his mother. The tagline "Maa Nahi Bhool...