Your personal brand already exists. The only question is— are you shaping it, or is the internet doing it for you? In the digital age, your name is no longer just an identity. It is a search result, a first impression, and often a deciding factor in opportunities—jobs, collaborations, speaking invites, clients, and credibility. Building a personal brand today is not about being famous. It is about being clear, consistent, and trusted . Let’s break down how you can intentionally create your personal brand in a world driven by algorithms, attention, and authenticity. 1. Start With Clarity, Not Content Most people make the mistake of starting with posting. The right place to start is positioning . Ask yourself: What do I want to be known for? Who do I want to help or influence? What problems can I genuinely solve? Your personal brand should sit at the intersection of: Your skills Your experiences Your interests Clarity comes before visibility. Without it, ...
When I first heard the news of Piyush Pandey’s passing , I felt a strange silence inside me — the kind that comes when you realize an era has truly ended. For me, and for so many marketers, he wasn’t just a creative genius; he was the soul of Indian advertising . Over the years, I’ve studied hundreds of campaigns, from global brands to local startups. But every time I think of what made Indian advertising truly Indian , one name stands out — Piyush Pandey . His work wasn’t about flashy visuals or celebrity endorsements. It was about people, emotions, and everyday life. It was about us . The Storyteller Who Spoke India’s Language Piyush Pandey’s magic lay in his ability to find stories in the simplest corners of life — the chai stall, the crowded bus, the festival laughter, the mother’s scolding. He didn’t just sell products; he celebrated people. Think about Fevicol’s “Bus Ad” — a bunch of villagers crammed together, yet no one falls off. Simple, humorous, unforgettable. That’s In...