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Marketing with AI: What Tools I Swear By (and You Should Know Too)

When I first started exploring AI in marketing, I thought it would be all buzzwords and bots. But over time, I realized that AI isn’t replacing marketers — it’s amplifying us. It’s like having a superpower: if you know how to use it, you can work faster, smarter, and more creatively.

Marketing AI



In this post, I want to share the AI tools I personally use (or have deeply tested) that help me save time, drive results, and stay ahead in a chaotic digital world.

1. ChatGPT — My Everyday Assistant

Let’s be honest — I’m writing this very blog with help from ChatGPT.

Whether it’s:

  • Drafting content outlines

  • Generating email subject lines

  • Brainstorming ad copy variations

  • Or simplifying complex ideas

ChatGPT helps me clear creative blocks and work faster. It’s like having a thinking partner available 24x7. Just knowing how to prompt it right makes all the difference.

Pro tip: Use custom instructions or saved prompts for repetitive tasks like blog intros, campaign ideas, or social captions.

2. Mailchimp + Klaviyo — AI-Powered Email Automation

If email is your core marketing channel (it is for many of my clients), AI inside tools like Mailchimp or Klaviyo can:

  • Predict best send times

  • Auto-generate subject lines

  • Segment audiences by behavior

  • Recommend next actions based on open/click behavior

Personally, I use Klaviyo for eCommerce brands — the predictive analytics and AI-powered flows are brilliant for nurturing leads.

3. AdCreative.ai — For Creatives That Actually Convert

Running paid ads? You’ll love this.

Instead of spending hours designing 10 ad creatives, I let AdCreative.ai generate dozens of scroll-stopping ad visuals — based on brand assets + objectives.

When I tested it for a retargeting campaign, the AI-generated creative outperformed our designer-made one. That's when I knew — it’s not just fast, it’s smart.

4. Buffer + Lately.ai — AI for Social Media

Writing daily posts can be draining. I use Buffer for scheduling, but when I need help with repurposing content into short social posts, I turn to Lately.ai.

It takes long-form content (like this blog) and turns it into micro-content for LinkedIn, Twitter, etc. It’s helped me stay consistent without burning out.

5. Pictory & Descript — For Video Without the Hassle

I don’t always have time to shoot videos — but with Pictory, I can convert blog posts into short, branded videos in minutes.
And Descript? Game-changer for editing. I can edit videos by editing text — no timeline mess, just simple and fast.

Bonus: Fireflies.ai for Meeting Notes & Action Items

This one is a life-saver in strategy meetings. Fireflies.ai automatically records, transcribes, and highlights key points from meetings.
I no longer worry about missing insights — and the follow-ups write themselves.

Final Thoughts: AI Is a Co-Pilot, Not a Replacement

If you're a marketer like me — juggling content, strategy, performance, and clients — AI won’t take your job, but the marketer who uses AI better might.

I’m still learning, experimenting, and yes, sometimes failing. But one thing is clear:
The future of marketing isn’t just creative or analytical — it’s AI-augmented.

Use these tools. Play with them. And most importantly, build your own AI stack that aligns with how you work.

If this post helped or sparked an idea, shoot me a message — or better yet, let’s build something together.

—
Built by Anurag Lala

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