Skip to main content

How to Create Your Own Personal Brand in the Digital Age?

Your personal brand already exists. The only question is— are you shaping it, or is the internet doing it for you? In the digital age, your name is no longer just an identity. It is a search result, a first impression, and often a deciding factor in opportunities—jobs, collaborations, speaking invites, clients, and credibility. Building a personal brand today is not about being famous. It is about being clear, consistent, and trusted . Let’s break down how you can intentionally create your personal brand in a world driven by algorithms, attention, and authenticity. 1. Start With Clarity, Not Content Most people make the mistake of starting with posting. The right place to start is positioning . Ask yourself: What do I want to be known for? Who do I want to help or influence? What problems can I genuinely solve? Your personal brand should sit at the intersection of: Your skills Your experiences Your interests Clarity comes before visibility. Without it, ...

On-Sales vs Off-Sales: What I’ve Learned from Selling

 When I first stepped into the world of sales and marketing, one of the most important lessons I learned was the difference between on-sales and off-sales. At first, I thought sales was just about closing deals—but over time, I realized there’s a whole journey before and after that transaction.

Let me break it down in my own words.

What is On-Sales?

On-sales is everything I do before the customer makes the purchase. It’s the active effort to bring them in, convince them, and close the deal. Think of it as the “courtship” stage—where I’m building trust, answering objections, and showing value.

Example:
When I was working on a campaign for a SaaS product, the on-sales activities included demo calls, sharing case studies, running targeted ads, and offering free trials. All of these were designed to convert a prospect into a paying customer.

Strategies I use in On-Sales:

  • Lead qualification – Not every lead is worth chasing, so I use tools and frameworks to focus on the ones most likely to buy.

  • Consultative selling – Instead of pushing the product, I listen to the customer’s pain points and then position my solution accordingly.

  • Urgency tactics – Limited-time offers or exclusive bonuses to nudge quicker decisions.

What is Off-Sales?

Off-sales, on the other hand, is everything that happens after the customer has purchased. This is about support, relationship-building, and ensuring the customer feels happy with their decision. A lot of people ignore this part, but I’ve learned that this is where true business growth lies—because loyal customers come back and also bring referrals.

Example:
When I helped a retail brand, off-sales included things like post-purchase emails, loyalty rewards, quick response to complaints, and surprise discounts on the customer’s birthday. One customer told me they stayed with the brand just because of how cared-for they felt even after the sale.

Strategies I use in Off-Sales:

  • Customer support excellence – Fast resolution of problems creates trust.

  • Feedback loops – Asking customers what could be improved not only gives insights but also makes them feel valued.

  • Upselling and cross-selling – Once a customer trusts me, it’s easier to introduce them to complementary products.

  • Loyalty programs – Rewarding repeat customers keeps them engaged longer.

Why Both Matter Together

If I only focus on on-sales, I might win new customers but lose them quickly. If I only focus on off-sales, I might keep existing ones happy but struggle to grow. True sales mastery, I’ve realized, is the balance of both.

In fact, one of my favorite strategies is to connect on-sales and off-sales—like using testimonials from happy customers (off-sales) to build credibility in new pitches (on-sales). This way, the cycle feeds itself.

Sales isn’t just about “closing.” It’s about building a relationship that starts before the purchase and continues long after. On-sales brings the customer in, but off-sales keeps them with you. If you want to grow sustainably—whether you’re selling software, clothes, or even your personal brand—you need both.

That’s what I’ve learned, and it has completely changed how I approach my work.

Labels:

Popular posts from this blog

Marketing 5.0: What It Is and Why It Matters

 The world of marketing has never stood still. From the days of product-centric strategies (Marketing 1.0) to today’s era of digital-first, data-driven campaigns, marketing has continuously evolved alongside technology and society. The latest stage in this journey is Marketing 5.0 —a concept introduced by Philip Kotler, the “father of modern marketing.” But what exactly is Marketing 5.0, and why should businesses pay attention? The Evolution of Marketing To understand Marketing 5.0, let’s quickly revisit the earlier stages: Marketing 1.0 – Product-Centric: Focused on selling the product itself. Marketing 2.0 – Customer-Centric: Companies began to tailor offerings to customer needs. Marketing 3.0 – Human-Centric: Brands started focusing on values, mission, and making a social impact. Marketing 4.0 – Digital-Centric: Technology, social media, and connectivity reshaped how businesses engaged with customers. Marketing 5.0 – Human + Technology: The fusion of advan...
Read more

When Squirrels Stole the Show: Analyzing Nestle Kit Kat India's Breakthrough Squirrel TVC Campaign

In 2010, Indian television audiences witnessed something unprecedented – animated squirrels serenading each other to Bollywood music while a young man enjoyed his Kit Kat break. What seemed like a whimsical, almost surreal advertisement turned out to be one of the most memorable and successful campaigns in Kit Kat India's history. Today, let's dive deep into why the Nestle Kit Kat Squirrel TVC became a cultural phenomenon and a marketing masterpiece. The Campaign: A Symphony of Imagination and Strategy The television commercial opens with two young men sitting in a park. One is completely engrossed in his work on a laptop with headphones, while his friend pops open a Kit Kat. The moment he takes a bite of the chocolate, something magical happens – a couple of animated squirrels appear before him. The male squirrel begins wooing the female by singing Bollywood songs and performing raunchy dance moves. The twist comes when the protagonist tries to share this enchanting spectac...
Read more

What Coca-Cola’s “Share a Coke” Taught Me About Personalization in Marketing

There are few campaigns that make you pause, smile, and think — “Damn, that’s smart.” For me, Coca-Cola’s “Share a Coke” campaign was one of those moments. Let me take you back to when I first came across it. The First Time I Saw My Name on a Coke Bottle I was at a supermarket, casually browsing, and suddenly I noticed a rack of Coke bottles with people’s names on them. I looked closer — “Amit,” “Priya,” “Rahul,” and then... boom — “Anurag.” I smiled. It felt oddly personal. It wasn't just a Coke anymore — it was my Coke. And just like that, Coca-Cola had done something remarkable : they took one of the world’s most mass-produced products, and made it feel uniquely mine. That’s when it hit me — this is personalization done right . What Was the “Share a Coke” Campaign? If you haven’t heard of it, here’s the short version: Launched in Australia in 2011 , Coca-Cola replaced its iconic logo with popular first names . The idea? Encourage people to “Share a Coke” with some...
Read more